The project is to reimagine and rebrand Nakhla Shisha Tobacco's entire look and feel, with a focus on modernizing the brand and making it vibrant and youthful.
The scope includes developing a fresh concept design that encompasses all aspects of the brand›s visual identity, from the logo to the packaging designs.

My role was to lead this transformation, crafting a cohesive and dynamic brand image that resonates with contemporary audiences while honoring Nakhla›s long-standing legacy in the market.
This remains a concept design for now and is currently a work in progress.