In 2016 to 2017, the Etisalat brand book underwent a significant update to ensure it reflected the company’s evolving identity. As part of this project, I was the key player in developing a new template and creating a comprehensive toolkit.

This toolkit was designed to specify the usage of the new template, including detailed guidelines for the layout section and all the related elements. The objective was to establish a cohesive and consistent brand presence across all platforms, ensuring clarity and uniformity in Etisalat’s visual and communication strategies.